Our Team

Tracy Hoffmann - President | Hoffmann Publishing Group

Tracy Hoffmann

Tracy has been helping clients achieve successful sales and communications outcomes through advertising and marketing solutions for over 35 years. He was the founding principal and managing partner of Niemczyk Hoffmann Group for 22 years before transitioning the agency to a niche market publications development company. These experiences have led Tracy to blend sales, marketing and creative development strategies into innovative publications management opportunities for associations and organizations. He works with clients to help them build stronger foundations to advertiser supported publications.

Linda Hoffmann - President | Hoffmann Publishing Group

Linda Hoffmann


Linda is an accomplished marketing manager who brings over 30 years of experience to Hoffmann Publishing. She brings marketing management, event planning, logistics support and HR skills to the team. Linda is responsible for managing the daily operations of the firm, including AR/AP and resource allocation.

Alicia Lee - Regional Media Sales Executive | Hoffmann Publishing Group

Alicia Lee

SVP, Regional Media Account Executive

Alicia is a seasoned sales executive with a proven track record, bringing over five years of sales and marketing experience to Hoffmann Publishing. Prior to joining Hoffmann in 2013, Alicia served as an automotive sales advisor for one of the region’s premier auto dealerships. She manages the media sales and account service activities for many of our Greater Reading area clients, focusing primarily on Women2WomenWest Reading Avenues and the Medical Record. She earned a BA in communications from Kutztown University.

Sherry Bolinger - Regional Media Sales Executive | Hoffmann Publishing Group

Sherry Bolinger

SVP, Regional Media Account Executive

Sherry brings vast experience to the region with over 20 years of sales and marketing knowledge, having served as Sr. Account Executive for Susquehanna Style Magazine for 13 years and Account Executive for Benchmark Group Media.

Sherry has developed profitable sales and marketing strategies through a multi-media platform to help her clients grow their businesses. She loves building long term relationships through her integrity, attention to detail and superior customer service. Sherry received her degree in Business from Wesley College. In her free time, Sherry enjoys spending time with her husband, two year old daughter and her dogs.

Carl Rosenberger - SVP, Regional Media Account Executive | Hoffmann Publishing Group

Carl K. Rosenberger

SVP, Regional Media Account Executive

Carl comes to Hoffmann Publishing after seven years as Sales Coordinator of the Reading Eagle Business Weekly. He also has many years of marketing and media experience in radio, cable TV, digital and outdoor advertising. Prior to his media career, Carl was the owner of the La-Z-Boy Furniture Galleries stores in Shillington and Lancaster. Carl will be managing the media account activities for our many clients throughout the Berks, Lehigh, Lancaster and Delaware Valley region. His background on both sides of the decision-making process gives him the unique perspective to help clients make the correct marketing decisions for their businesses. Carl is a Penn State graduate and is very active with the PSU Alumni Association. He is also a dog lover.

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