Our Team

Tracy Hoffmann - President | Hoffmann Publishing Group

Tracy Hoffmann

Tracy has been helping clients achieve successful sales and communications outcomes through advertising and marketing solutions for over 35 years. He was the founding principal and managing partner of Niemczyk Hoffmann Group for 22 years before transitioning the agency to a niche market publications development company. These experiences have led Tracy to blend sales, marketing and creative development strategies into innovative publications management opportunities for associations and organizations. He works with clients to help them build stronger foundations to advertiser supported publications.

Linda Hoffmann - President | Hoffmann Publishing Group

Linda Hoffmann


Linda is an accomplished marketing manager who brings over 30 years of experience to Hoffmann Publishing. She brings marketing management, event planning, logistics support and HR skills to the team. Linda is responsible for managing the daily operations of the firm, including AR/AP and resource allocation.

Alicia Lee - Regional Media Sales Executive | Hoffmann Publishing Group

Alicia Lee

SVP, Regional Media Account Executive

Alicia is a seasoned sales executive with a proven track record, bringing over five years of sales and marketing experience to Hoffmann Publishing. Prior to joining Hoffmann in 2013, Alicia served as an automotive sales advisor for one of the region’s premier auto dealerships. She manages the media sales and account service activities for many of our Greater Reading area clients, focusing primarily on Women2WomenWest Reading Avenues and the Medical Record. She earned a BA in communications from Kutztown University.

Sherry Bolinger - Regional Media Sales Executive | Hoffmann Publishing Group

Sherry Bolinger

SVP, Regional Media Account Executive

Sherry brings vast experience to the region with over 20 years of sales and marketing knowledge, having served as Sr. Account Executive for Susquehanna Style Magazine for 13 years and Account Executive for Benchmark Group Media.

Sherry has developed profitable sales and marketing strategies through a multi-media platform to help her clients grow their businesses. She loves building long term relationships through her integrity, attention to detail and superior customer service. Sherry received her degree in Business from Wesley College. In her free time, Sherry enjoys spending time with her husband, two year old daughter and her dogs.

Tim Ponto - Marketing Communications Manager

Tim Ponto

Marketing Communications Manager

Tim has a variety of experience in the business field, with involvement in sales, retail, and finance. He graduated from Saint Joseph’s University with a BA in Finance and Masters in Criminal Justice, while also playing baseball for SJU. Prior to joining Hoffmann, he played baseball professionally and was drafted by the Philadelphia Phillies in 2011. Aside from working at Hoffmann, Tim still coaches and mentors high school and college baseball players from all over the Tri-State region.

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